jenceyHello…I’m Jencey Keeton.

Social Yum Yum was founded on the principle that digital marketing and social media should be a balanced fusion of brand strategy, customized creative and data based targeting. Created in 2014, Social Yum Yum originally started as a way for me to write about the rapidly changing and evolving landscape of social media that I was working in every day. It soon became an extension of my love for design and innovation, from discovering progressive brand campaigns to interviews with my favorite content creators.

Over the past ten years as an integrated marketer I’ve found my true passion for specializing in building digital brand strategy for companies ranging from Fortune 500 to local businesses.

Now Social Yum Yum offers comprehensive Digital Brand and Social Media Strategy. My method is to customize each social media business framework to my client’s business objectives and goals, creating a path for strong customer conversion along with a lift in brand equity and emotional connection. It’s important that all digital brand strategy is based on a strong set of data and leveraged to effectively target my client’s audience to create efficiencies in paid media, fan growth, engagement and conversion.

I currently live in Dallas, TX with my talented husband Cole Keeton (Creative Director) and my two spoiled dogs Emma and Georgia.

For hiring and speaking inquiries please contact me at

Influencer Activations and Customer Advocacy

From direct influencer sponsorships and campaigns to large-scale programs with agencies like Instabrand, Hello Society and Socialyte, I’ve concepted and managed a variety of activations. Whether you’re looking for content creation, brand awareness or sales, I  create custom programs to achieve my client’s marketing goals. In addition, I have extensive experience with customer advocacy programs from evergreen seasonal brand awareness to surprise & delight experiences.

Tools Expertise

I am experienced with a variety of digital and social media tools and platforms including Curalate, Sprinklr. Spredfast, Sprout Social, Woobox, Offerpop, Mail Chimp, Constant Contact and more. From a CMS standpoint I have experience with implementation and user experience of WordPress, Adobe Experience Manager, Gigya and Shopify.

Speaking Engagements

In addition to writing Social Yum Yum, I have spoken at a number of industry conferences and webinars including Brand Innovators, Social Media Today (presentation here), Intix and eTail West.

 Press Features

My work has been featured on sites such as, Chain Store Age, Geo Marketing, 1 to 1 Media and Top 500 Guide.