Social Yum Yum

BrandingFOSSIL X OPENING CEREMONY NYFW

FOSSIL X OPENING CEREMONY NYFW

FOSSIL X OPENING CEREMONY / LAUNCH

ART DIRECTION, INFLUENCER CASTING AND STRATEGY

WE PARTNERED WITH NYFW TO LAUNCH FOSSIL X OPENING CEREMONY ON THE “BACK OF HOUSE” BLOG AND NYFW SOCIAL WITH INFLUENCER JUSTIN LIVINGSTON.

 

First Look: Fossil x Opening Ceremony

February 15, 2016

 At Opening Ceremony’s Fall/Winter ’16 runway show, the intergalactic vixen took center stage. “We were very inspired by this idea of strong women,” said Co-Founder Carol Lim. The collection, influenced by Blade Runner and the work of neofuturistic artist Syd Mead, showcased cool-girl metallics and out-of-this-world prints. Plus, a series of chic timepieces from the brand’s collaboration with Fossil. “They’re the kind of the thing that you can wear from day to evening,” said Lim of the metal and jewel-infused line, adding: “They’re both a fashion piece, but also a staple.” On display were the new Fall Fossil x Opening Ceremony bangle watches, complete with mother-of-pearl dials. See below for photos of Sunday’s show, featuring an intimate look at the partnership.

The Spring collection is available here.

Photography courtesy of Laura Acosta

Written by:

Jencey Keeton is the Founder of Social Yum Yum and has more than 10 years of digital marketing experience, from brands ranging from Clear Channel Radio to Fossil. She also loves funny memes and a warm cup of coffee.

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