Social Yum Yum

BrandingFOSSIL X NYFW

FOSSIL X NYFW

FOSSIL Q / LAUNCH

ART DIRECTION, INFLUENCER CASTING AND STRATEGY

WE PARTNERED WITH NYFW TO LAUNCH FOSSIL Q ON THE “BACK OF HOUSE” BLOG AND NYFW SOCIAL WITH INFLUENCER JUSTIN LIVINGSTON.

Conversations: Justin Livingston

February 16, 2016

How does menswear blogger Justin Livingston of Scout Sixteen survive NYFW? With a little help from his Fossil Q Founder smartwatch. “Since I’m a full-time blogger, having pieces like Q Founder, and being able to check my calendar and receive alerts on the go, keeps me on track,” he says. Thanks to its activity tracking and notification features, the Fossil Q Founder is perfect for fashion and tech enthusiasts on the go. It’s also a street style essential; this connected accessory is completely customizable, with fresh dials and faces. I like the fact that no matter what my  mood is for the day, with a smartwatch like Fossil Q, I can change its face and straps to match whatever I’m wearing ,” says Livingston. See a day in the life Justin’s #NYFW below. 

The Fossil Q Founder  smart watch connects to the Q app, available for Android and iOS. Find your own Q Founder here.

What’s a typical day for Justin Livingston?

I get up between 7 and 8:30 AM normally. I try to work out in the morning, but if I have morning meetings, then I’ll meet someone for breakfast. I end the day having a lot of lunch and dinner meetings. I normally try to see a friend, at least to have a drink after work or a late-night snack or something. It’s nice because I am so busy throughout my day, and I’m not always in a position where I can check my phone, but it’s nice that with the Fossil Founder I can easily flip my watch over, see a quick notification, and it doesn’t distract me or won’t seem rude to the person I’m meeting with. It’s pretty nice.

How would you describe your personal style?

I guess I would say I’m classic with a twist. I like minimal, simple pieces, but I like to jazz it up every now and then with a printed shirt, brogue boots or something that’s a little bit more edgy. My style is pretty classic.

How has your lifestyle changed since becoming a full-time blogger?

It was odd because when I started my blog, it wasn’t anything I thought would take off, and when it did, I was quite surprised. It’s been such a whirlwind, roller-coaster journey, and there’s been a lot of trial and errors, learning how to manage this sort of unmanageable lifestyle.

Time management is so important, and it’s something I had to learn. Since I’m a full-time blogger, having pieces like the Fossil Q and being able to check my calendar on the go, keeps me on track. It’s the only way that I can continue a successful career, by keeping myself on time.

How does the Fossil Q Founder fit into your life as a blogger?

I normally go to bed with the watch on, and at night, I’ll just check my watch to see what time it is. I like the fact that no matter what my mood is for the day, with a smartwatch like Fossil Q, you can change it up to match whatever you are wearing. It’s a total classic. You can dress it up or dress it down, which is perfect.

What are some of your favorite faces?

I’m such a classic person, so I love the classic chronograph face. I really like the aviator. It’s really nice and clean and perfect to wear with jeans, a t-shirt and maybe some Converse. This seems much more fitting for an everyday weekend look. I actually think the Fred face is really funny, too!

Photography courtesy of Lee Setty.

Written by:

Jencey Keeton is the Founder of Social Yum Yum and has more than 10 years of digital marketing experience, from brands ranging from Clear Channel Radio to Fossil. She also loves funny memes and a warm cup of coffee.

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