Social Yum Yum

BrandingMailChimp Continues to Emotionally Connect

MailChimp Continues to Emotionally Connect


Every brand is trying to crack the code of how to create a more emotional connection with their customers, ultimately increasing loyalty and their bottom lines. MailChimp is no stranger to emotional design and has gone one step further to put themselves in their customer’s shoes with the launch of Freddie & Co. “What’s In Store” documents their process of naming, launching and managing Freddie & Co., providing MailChimp customers with lots of advice and commiseration. In addition, 100% of MailChimp’s store proceeds will be donated to Literacy Action. Another genius idea from a truly innovative brand!


“A lot of our customers sell things online. Chances are, you’re one of them. While we love helping people send better email and sell more stuff, how can we truly understand the needs of our users if we have no idea what they’re going through?

So we’ve opened a store.

Each week, this newsletter chronicles our adventures, including our successes and failures along the way. We don’t really know what we’re doing, but we’re happy to share what we learn as we go. If everything goes as planned, you’ll learn something, too.

Thanks for joining us on this journey!” – Courtesy of MailChimp, What’s In Store

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Written by:

Jencey Keeton is the Founder of Social Yum Yum and has more than 10 years of digital marketing experience, from brands ranging from Clear Channel Radio to Fossil. She also loves funny memes and a warm cup of coffee.

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