Topshop Launches Wearable Tech Incubator in an Effort to Make Technology More Affordable
Forward-thinking and innovative, in the same vein as their apparel, Topshop has announced that they are giving “…the future leaders of fashion technology the opportunity to take part in the pitch of a lifetime. We’re inviting entrepreneurs and start-ups from around the world to apply for a ‘bootcamp’ programme created by Topshop and investment partner L Marks, with intensive coaching on how to bring your product to market and the chance to pitch to Topshop and Sir Philip Green.”
What exactly does that mean? In a stroke of genius they are crowdsourcing wearable technology ideas from start-ups that haven’t yet hit the streets. Topshop wants the ideas to be “stylish, functional and in-demand with the Topshop customer, at a price that’s accessible.” A true extension of Topshop’s current fashion offerings.
Not a total newbie to the wearable tech game Topshop launched a collection with bPay (a mobile payment provider) in 2015 that allows you to link your UK Visa or Mastercard, fund your fashion accessory with up to 200 pounds, track your spending in the bPay app and shop at more than 300,000 locations.
In addition to allowing participants the opportunity to pitch, Topshop will give them access to a Boot Camp which includes expert mentors Rachel Arthur of Mashable, Maddy Evans, Fashion Director at Topshop and Bethany Koby, Designer, CEO and Founder of Technology Will Save Us.
“Split into four one-week sprints, the bootcamp will provide unprecedented access to Topshop through keynote presentations, talks and guidance from a group of expert mentors. Teams will also have access to workshops on everything from growing your business to hardware development, plus desk-space in the Top Pitch hub in Central London.”