Top 10 Ways Big Brands Reacted to the Ruling on Same-Sex Marriage on Social Media

Supreme Court Ruling Makes Same-Sex Marriage a Right Nationwide

As a brand it’s sometimes hard to predict fan reactions to content regarding politics, religion, sex or pop culture events. For this reason many brands steer clear of these polarizing subjects. That wasn’t the case yesterday as the Supreme Court announced their ruling (5 to 4) that same-sex marriage would now be a constitutional right.

Brands all over the world decided to react. Not every brand crafted content for their channels and not every brand responded (like every single one of the fast food chains) but here are a few of our favorites.

Top 10 Favorite Instagram #LoveWins Same-Sex Marriage Posts

From big box retailers to home goods, from fashion to casual dining; we were amazed to see the brands that acknowledged and showed their support for the Supreme Court ruling.

1. Target

Target has already been celebrating gay pride month with a VERY mixed reaction from their fans. This first post generated more than 600 comments where previous posts averaged under 200. Most of the comments are single responses to the post while others are a direct back and forth between Target’s followers. Unfortunately Target’s response to fan confrontation was no response, it would have been interesting to see how the brand decided to intervene.

Now their #LoveWins post has generated more than 1,100 comments! Love or hate the decision Target shows their support in a strong way.

2. Refinery 29

It’s not a big surprise that progressive Refinery 29 showed their support, loud and proud!

3. NY Times

We had to include this iconic image of the white house lit up in all colors of the rainbow.

4. Nordstrom

Nordstrom was one of the few large luxury retailers that showed support.

View this post on Instagram

🎉 #lovewins #equality

A post shared by Nordstrom (@nordstrom) on


 5. Bloomingdale’s

Although not as eloquent as the Nordstom post (and somewhat self promoting), Bloomingdale’s jumped to the day.

View this post on Instagram

Love connects us all. #LoveWins

A post shared by Bloomingdale's (@bloomingdales) on

 5. Chili’s

We’re including this post from Chili’s not because it’s great content but because they were one of the ONLY fast food/casual dining accounts that we could find who reacted. Maybe everyone else saw what happened with Chick-Fil-A in 2012 and decided to gracefully step out of the conversation.

View this post on Instagram

It’s time to celebrate. #LoveWins

A post shared by Chili's Grill & Bar (@chilis) on

6. Gap

As Gap notes in their post, they’ve been supporters since 1969. No surprises here.

7. Marc Jacobs

While a lot of fashion designers didn’t take a stance (Michael Kors), we loved this post.

View this post on Instagram

❤️💛💚💙💜 #lovewins

A post shared by Marc Jacobs (@marcjacobs) on

8. Urban Outfitters

Urban Outfitters is not scared to talk about pop culture and they already have multiple posts supporting pride month. We loved how they took their reaction from day to night with this content series.

Night Post

Day Post

Pride Month Posts

9. West Elm

Out of all the home goods stores it makes sense that West Elm would show up in the conversation, choosing to focus more on the equality of love. We’ve detailed the great moments of their social media before and I’m sure they’ll continue to push the envelope.

10. Ben & Jerry’s

Ben & Jerry’s took their support a step further and even changed the name of their chocolate chip ice cream in stores to “I Dough, I Dough.” They also created a content series in support as well.

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