Pinterest Promoted Pins Evolve
If you’ve ever asked me about paid social advertising you would have heard my predictions for the decline of the influencer as part of that ecosystem. Now with Pinterest and Instagram both expanding their advertising offerings it looks like influencers will continue to hold their importance for brands to authentically reach potential customers. By the end of the year small brands and businesses will have access to self-service advertising on Pinterest through an approved list of Marketing Developer Partners. No longer will brands have to place their advertising directly through Pinterest, they will have the ability to work with the MDPs to execute their Promoted Pins as well as publish content. In addition, there are new ad formats rolling out to Pinterest like Cinematic Pins that will allow advertisers to continue to test which content is most effective and push the boundaries of social content creation. By the end of Q1 2016 we may see a new wave of backlace against paid advertising on Pinterest unless brands can effectively harness targeting and content creation to serve relevant pins to their audiences.
Businesses want to reach people who are using Pinterest to discover and plan the things they want to do in the future. Through their sophisticated ad platforms and our Ads API, these MDPs help businesses on Pinterest manage, scale and optimize their Promoted Pins.
The following developers are official Pinterest Marketing Developer Partners for Ads:
4C is powering the future of advertising with software that improves marketing planning, buying and measurement. A data science company, 4C provides bold brands, agencies and networks with actionable audience insights that drive effectiveness and efficiency across social, mobile, digital, TV and more.
Adaptly develops media technology solutions for successful advertising on autonomous marketing platforms like Pinterest. The company’s clients include PepsiCo, MasterCard, Fox, Dominos, AMC Networks, The Weinstein Company, and hundreds more.
Ampush fuels growth for the world’s most dynamic companies with its proprietary marketing software (AMP) and world-class execution to deliver unmatched performance. Ampush is the ideal choice for advertisers that want to acquire, activate, and re-engage customers with mobile-first, cross device, in-feed ads.
Brand Networks is the leading provider of relevance-driven digital marketing and advertising software. The award-winning Brand Networks platform helps marketers achieve the highest possible levels of effectiveness and efficiency at every stage of the digital and social marketing process.
HYFN is a digital technology, creative and strategic agency that delivers solutions and social amplification at scale via its proprietary HYFN8 platform. Founded in 2000 with offices in Los Angeles, New York, San Francisco and Chicago, HYFN is a client services specialist that delivers results-driven campaigns for global, Fortune 500 and mid-size companies that want to reach and engage their target audiences wherever they are, on any device.
Kinetic’s social marketing platform and team of experts are obsessed with helping brands create welcome, engaging and empowering experiences for consumers. Our flexible service levels and super-hero-level technology help you achieve your social marketing needs every step of the way on your path to social stardom.
SocialCode is a leading technology and insights company that manages digital advertising for the world’s leading consumer brands. SocialCode decodes needs to deliver actionable insights on platforms like Pinterest and is the only major social marketing platform that combines automation with a strategic services group.
SocialFlow is a premier social marketing optimization technology company that powers social media distribution for marketers, publishers and agencies. Through Pinterest’s Marketing Developer Partner program, SocialFlow is extending its market leading optimization technology and advertising solutions to marketers, enabling brands and their agencies to reach consumers on Pinterest when they’re most likely to buy.
People use Pinterest to plan for their future, so we want publishing content on Pinterest to be the most essential way to reach people who are using Pinterest to discover the things they want to do in real life. These MDPs use our Content Publishing API to help businesses source, schedule, publish and measure content on Pinterest and optimize the overall experience for Pinners.
The following developers are official Pinterest Marketing Developer Partners for Content Publishing:
Ahalogy is the marketer’s solution for Pinterest—our optimization technology, licensed content and focused expertise help brands source, optimize and scale content for success on the platform. We work with many of the world’s top brands and content creators to deliver meaningful marketing on Pinterest.
Buffer is the easiest way to grow and manage your social media presence. Publish, schedule and measure the performance of your Pins from one dashboard.
Curalate is the leading platform for monetizing imagery. In use by hundreds of the world’s most loved brands, Curalate enables brands to use imagery to build awareness, engage consumers, drive traffic and convert browsers into buyers.
Expion is a content marketing and social relationship platform that helps brand marketers increase their effectiveness and lower the cost of managing content and customer relationships in social channels. Expion is the only content marketing platform that lets enterprises manage multiple brands or markets from one customizable interface.
NewsCred is the leading content marketing platform, helping brands transform the way they connect with people, build brand love and win more customers. NewsCred’s software provides brands with a single platform to streamline the entire marketing process—from audience insights, content recommendations and brand compliance to social publishing, distribution and analytics—with exclusive access to the world’s largest content marketplace and a network of award-winning original content creators.
Percolate is the system of record for marketing. We provide a powerful, intuitive software platform that gives the world’s largest and fastest-growing brands a single solution to manage all their marketing activities.
Shoutlet is an enterprise-class, cloud-based social marketing platform that empowers brands to build meaningful customer relationships that drive real value. Through data acquisition, customer insights and enterprise integration, Shoutlet helps more than 600 brands in 60 countries build the relationships that actually build business.
Using Spredfast‘s Smart Social Software, marketers are managing over one billion social connections across 84 countries and integrating and amplifying content across any digital touch point in real-time. Over 600 customers, including all 5 major broadcast networks and 50 percent of Interbrand’s 2014 World’s Best Brands have partnered with Spredfast to create first-class social experiences.
Sprinklr is the world’s most complete enterprise social technology, enabling almost 800 of Fortune’s top enterprise brands to connect with customers on every platform and every device at all times. Called “the most powerful technology in the market,” Sprinklr’s fully integrated social experience management software powers more than 4 billion social connections across 77 countries.
Tailwind helps over 35,000 brands become better Pinterest marketers by integrating content creation, publishing, community engagement, analytics and reporting in a single platform. As you build campaigns, Tailwind guides you to make smarter, better optimized decisions based on your target audience, past results and trends in your industry.