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CultureInstagram Launches @music Account and #MHPlive Challenge

Instagram Launches @music Account and #MHPlive Challenge


A photo posted by Instagram @music (@music) on Apr 29, 2015 at 5:57am PDT


Instagram Launches @music Account

Just 4 days ago, Instagram announced that they were launching a new account dedicated to showcasing artists from the super famous to the uber indie. In the short amount of time the account has been live it has gained almost 70,000 followers with only 6 posts. None of the posts contain music to date but we can forsee what this type of account could create: intimate sessions with artists, access to the elite and more.

According to Instagram:

The music community is –– and always has been –– an important part of Instagram. For the past four years, we have become the home for artists big and small –– a place where people across the musical spectrum come to share stories, reveal their creativity and connect directly with fans. Today we’re launching @music, a new account dedicated to exploring music around the globe, from those who create it to the community around it. Each week, we’ll take a look at the musical experience on Instagram. That means showing you a different side of artists you know and love, like Questlove (@questlove), and introducing you to up-and-coming talents from around the world, like Tricot (@ikkyu193). It means highlighting music photographers, album illustrators, instrument makers and, of course, fans. In the Instagram tradition, we will also welcome community participation with a new, music-themed monthly hashtag project. Music is a huge part of all of our lives here at Instagram. It’s a passion of ours, and we know it’s a passion of yours. So follow along at @music –– we think you’ll discover something new. — Kevin Systrom, Founder and CEO Art by@jaredeberhardt

May 2015 Hashtag Project: #MHPlive

True to their words, on May 1 Instagram @music launched their first hashtag project using the challenge #MHPlive (standing for Monthly Hashtag Project live). They invite fans to take creative shots of live music and tag their photo using the hashtag for a chance to be featured on the @music account.

PROJECT RULES: Please add the #MHPlive hashtag only to photos and videos taken this month and only submit your own. If you include music in your video submissions, please only use music to which you own the rights. Any tagged image or video taken this month is eligible to be featured. Finally, please respect an artist’s wishes if they ask not to be photographed or recorded.

So far more than 900 photos have been added to the #MHPlive hashtag.

We’ve included some of our favorites below.


Instagram @music and #MHPlive challenge

Instagram Photo via @annielesser


Instagram @music and #MHPlive challenge

Instagram photo via

Instagram @music and #MHPlive challenge

Instagram photo via @right.brain

Instagram @music and #MHPlive challenge

Instagram photo via @verbs1989

Instagram @music and #MHPlive challenge

Instagram photo via @happy_weekend

Instagram photo via @dstrots

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Written by:

Jencey Keeton is the Founder of Social Yum Yum and has more than 10 years of digital marketing experience, from brands ranging from Clear Channel Radio to Fossil. She also loves funny memes and a warm cup of coffee.

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