Top 10 Most Loved Brands in Social Media
What do you consider social love as far as your brand is concerned? Are you actively listening for users feedback and then classifying sentiment manually to get a clear picture? Or maybe you’re using a platform that automatically listens and assigns sentiment to the tweet, post or comment. Your brand health depends on a number of social metrics and Hootsuite notes, “there is a big difference between Like and love.”
According to Hootsuite:
“Media and Entertainment brands dominated the November Love List, but in December, social’s love was directed at Food & Beverage brands with four landing in the top ten.
Starbucks took the number one spot thanks to some Christmas cheer. The brand has cultivated a passionate fan base by offering limited-edition and seasonal items, which results in spikes of excitement and sharing on social. From its adored seasonal “red cups” to holiday-themed drinks like the Peppermint Mocha and Eggnog Latte, Starbucks kept social merry in December, earning the number one spot on The Love List.
In October, we predicted that holiday wish lists might move aspirational and luxury brands up in the November rankings, but instead broadly popular brands dominated The Love List that month. With the December results the holiday season did in fact affect the rankings. While luxury brands overall didn’t climb the rankings, holiday shopping and gift-giving did help improve rankings for mid-range retail brands like Nordstrom and J. Crew. Straddling the line between aspirational and accessible, these brands pushed out some of the more accessible and budget brands that topped the list in months past.
Take a deep dive into how holiday-themed promotions and products helped several brands earn more love on social in our upcoming webinar. We’ll cover key data trends and insights from December’s Love List rankings and highlight how you can emulate the success of our top ten brands.”