Using Pinterest App Pins to Create More Downloads
Pinterest recently announced the addition of App pins to their rich pins offerings. Users can now find your app and install them without EVER LEAVING PINTEREST. Simply amazing. We think Pinterest is priming themselves to become a hotbed of native advertising in the next 2 years.
However according to Forbes.com, “…only Apple can pick and post apps that feature the “Install” button on Pinterest.
If anyone was allowed to do that you’d have app developers left, right and center doing whatever they could to game the system, flooding Pinterest with mediocre apps that start to look like spam.”
This is great news for Apple though who has launched an App Store board featuring their top picks.
We want people to discover, save and do things that interest them and today, we’ve added one more way: App Pins. Pinners can now install iOS apps without ever leaving Pinterest.
These new App Pins are part of Rich Pins, our broader effort to make Pins more useful. We’ve already added recipe, article, product, place and movie Pins to help people take action on the things they care about.
With more than 75% of traffic to Pinterest coming from mobile devices, we wanted to make finding apps for all types of interests a little bit easier.
When you come across an App Pin in the wild on an iOS device, you’ll see an app icon right on the Pin as well as an install button. Tap the button to download the app right to your iPhone or iPad.
To create an App Pin that links to the App Store, do the following:
1. From the board view, select Add a Pin, then Your device
2. Upload a high-resolution image of your app
3. Set the destination URL to your app’s page with the App Store
For now, App Pins are US-only and specifically for iOS apps, although we look forward to bringing this Pin type to more Pinners in the future. These Pins also aren’t available for promotion through our Promoted Pins offering just yet.