Now when you see someone wearing a cute pair of shoes you don’t have to ask where they bought them. Just sneakily snap a pic using Neiman Marcus‘s new Snap.Find.Shop. 3-D visual fashion search feature in their app called Snap.Find.Shop. Neiman Marcus is labeling the technology, powered by Slyce, as a “next-generation real-world shopping experience”.
The state of the art visual search technology allows NM app users to simply snap an image of fashion items and instantly be provided with all close matching products currently available from www.neimanmarcus.com. First to market in the luxury sector, Neiman Marcus offers users visual search from both real-life items and printed images – with no need for cropping, category definition, or search refinement. From “snap” to “shop” these items are then purchasable at the exact moment of capture. Known for their vast selection of luxury accessories, Neiman Marcus introduces Snap. Find. Shop. with shoes and handbags. Additional fashion categories will be considered in the future.
“Today, most online shopping begins with search – either through key words or navigating filters, and as they say, a picture is worth a thousand words.” Says Wanda Gierhart, CMO, Neiman Marcus Group, “Visual search removes hurdles, taking you directly from inspiration to gratification. In essence, Snap. Find. Shop. is a revolutionary way to service our customers at any time and any place.”
Mark Elfenbein, President & CEO at Slyce said, “Slyce has often been described in the media as the ‘Shazam for Stuff’ and this integration with Neiman Marcus offers users that highly-intuitive, one-click, snap-to-result experience for luxury fashion. With this partnership, the Slyce platform is able to flex its muscles and deliver on the promise of visual search – in the curated fashion landscape.”
The new Neiman Marcus app is currently available for download in the iTunes store.