An Interview: Vallée Duhamel Design Studio
With the Release of Their Latest Samsung Pen Video, Vallée Duhamel Design Studio is Rightly Deemed the Next Big Thing.
Although they’ve already been working together for several years, Julien Vallée and Eve Duhamel only recently opened Vallée Duhamel Design Studio at Studio 218, tucked in the Mile End community in Montreal. Known for it’s creativity and culture, Mile End is the birthplace of musical acts such as Arcade Fire and Grimes. In fact, in 2005 Spin and Pitchfork both declared it the heart of the independent music scene in Montreal. Not to disappoint, Vallée Duhamel stands as an equally creative and emerging artistic force. Self-proclaimed “High Class. Lo-Fi. And no kidding.” the studio creates images and videos for a wide range of clients from events to commercials, music, fashion, posters, magazines and objects. Vallée Duhamel fuses Julien’s impeccable eye for design with Eve’s incredible handmade visuals and installations, and favors a playful and experimental approach toward work.
To date, Vallée Duhamel has already completed projects for brands like Google, Hermès, Reebok, Lacoste, Nokia, Coca-Cola, MTV, Swatch, AOL, The New York Times and Samsung.
We were able to catch the duo as they wrapped up their first short film, A Very Short Film and asked them a few questions.
Q: How did you meet and what was the first piece of work you saw from each other that sparked your interest in collaborating?
A: We met after Eve graduated from visual art school and Julien from graphic design, both in Montreal. We had common interests in each others work for different reasons; we both were using vibrant colours, liked to create images that had a graphic oriented composition and that was mostly created by hand.
Q: Did your brand work or personal work evolve first?
A: They both evolve simultaneously. Our creative and production process has been refined and more specific through commercial and personal projects. We developed a signature that has lo-fi approach and process but a polished and sharp result. We are really involved in the project we are working on, and want to make sure the output has this saviour. We see commissioned projects have opportunities to realize ideas we have in mind, and apply them in a commercial perspective for our different clients.
Q: What do you think the next wave of young creators have to their advantage (or disadvantage) with modern technology?
A: The technology of today has a lot to offer to the creators industry in many visual fields. It is hard to ignore it and not consider it as an advantage to push boundaries of imagination. But it also feels like the next big thing of today in technology will be outdated just a few months after. These new technological tools that are developed and put to market are quite impressive and can be used in marketing campaign to differentiate from what the audience are used to see. Or develop an artistic approach that is supported by these different technologies. And that’s interesting to be able to use them and experiment with it. It opens your creative playground. But as a matter of fact, they are also mostly ephemeral tools that might be outdated in a couple of months, or years. We like to see these new technology as tools that help us to create interesting content, but that the subject or message are still consistent in a few years from now.
Q: What’s next for you?
A: We are actually working on our first short film. We are testing our creative process through a fiction, that involves actors as main characters instead of sets or objects oriented narrative. It is very different from the process we are used to and it’s very challenging. We hope to be able to shoot images later this year.
A Very Short Film is a film by Vallée Duhamel that follows the journey of a girl in a yellow dress as she enters a strange world.