One of my favorite documentaries PressPausePlay has an amazing quote by author Seth Godin:
“This changes everything. The industry is dead. There has never been a better time to be an artist.”
The documentary synopsis notes: “The digital revolution of the last decade has unleashed creativity and talent in an unprecedented way, with unlimited opportunities. But does democratized culture mean better art or is true talent instead drowned out? This is the question addressed by PressPausePlay, a documentary film containing interviews with some of the world’s most influential creators of the digital era.” – PressPausePlay
What does this mean for brands when their customers can take to every digital and social platform to create a brand spoof, shout their complaints from the rooftop or steal intellectual property?
These three websites are prime examples of consumers taking brand identity into their own hands. Some can argue that any press is good press but what steps should the brand take when a consumer is actively seeking to destroy brand equity?
Brand Spoof 1: Anthroparodie – Although not updated since March 2013 this blog caused major waves in the digital sphere with it’s sarcastic captions for Anthropologie styling.
Brand Spoof 2: Drunk J. Crew – This blog proves that no brand is sacred or unspoofable.
All Brand Spoof 3: F*CK Your Noguchi Coffee Table – The longer you read, the more outrageous it becomes? Perhaps customers are indeed numb to the over dramatized and highly styled presentation brands are serving up.