Haute Couture is Winning at Instagram

Just less than 5 years ago the doors into the elite world of haute couture fashion were closed to us mere mortals. We were spoon-fed whatever image the designers and their entourage wished to divulge. Fast forward to present day and there are cracks appearing in the facades of all the major fashion houses as fans  have an inside look into the inspiration and nitty gritty of these legends. From behind the scenes of fashion shows, favorite pets or the designers themselves, Instagram is revolutionizing our view of the fashion world. Time will tell whether this intimate view will translate into sustained success for these brands, but for now we consider this a win.

@worldmcqueen – 678,164 followers

Models backstage at a show.

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@karllagerfled – 670,142 followers

Choupette, Lagerfeld’s prized feline makes numerous appearances on his account.

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@maisonvalentino – 849,657 followers

More backstage fun with models plus hair pieces.

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@versace_official – 818,141 followers

Another trend backstage.

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@dior – 743, 292 followers

Behind the scenes of the behind the scenes shoot.

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@viktor_and_rolf – 33,002 followers

The designers themselves make an appearance.

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@jpgaultierofficial – 95,280 followers

Alternative celebrities make appearances on subterranean social channels.

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