Doesn’t it sound like a great idea? So you have the $1 million dollar (supposed minimum) to run ads on Instagram…. We still don’t think it’s a good idea to invade the spaces of users with images they never asked for. Here are two examples of Instagram ads we consider absolute flops based on the comments below. If anything it’s a great focus group with the masses.
McDonald’s Sponsored Ads
The fast food giant tried to capitalize on the World Cup popularity by featuring a french fry goalie.
Earth to Echo
Seemed like a great idea to promote a mainstream movie. The reach may have been there but the brand affinity sure wasn’t.