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BrandsBig Brands Celebrate July 4th

Big Brands Celebrate July 4th

It’s a major American holiday and you can expect brands pulled out all the stops for their social. Today we’re focusing on a handful of images from big brands on Facebook. What do you think?


Target – 22,887,193 likes

An adorably patriotic USA kids bike, what’s not to love?

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Walmart – 34,604,415 likes

Making a great play on their support of American jobs, Walmart posts a video in honor of freedom.

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Macy’s – 14,315,116 likes

Macy’s took this celebration to the next level by sponsoring an entire evening of #MacysFireworks from the Brooklyn Bridge. Hosted by Nike Cannon, free download of The Star Spangled Banner by Idina Menzel and performs by artists like Zac Brown Band and Enrique Iglesias.

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Taco Bueno – 121,867 likes

Going the promotional route, Taco Bueno plays on the 4, 4, 4 side of the holiday. Perhaps a much better option than camping out over a grill all weekend.


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Taco Bell – 10,520,967 likes

These days Taco Bell seems to be going in the precise opposite direction of most fast food’s super-planned, ultra-slick photography.

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Wendy’s – 4,921,738 likes

A perhaps too expected usage of their dipping sauces, Wendy’s takes a jump at more organic imagery.

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McDonald’s – 31,564,571 likes

While many companies steered clear of the sparkler’s trend we saw last year McDonald’s turned up the volume and added some delicious soft serve to boot.

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Urban Outfitters – 2,010,365 likes

UO kicks off July 4 with an iconic flag shot, then follows up with a more lifestyle focused stories.

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Nordstrom – 2,724,950 likes

Flags and signs complete an authentic moment.

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Written by:

Jencey Keeton is the Founder of Social Yum Yum and has more than 10 years of digital marketing experience, from brands ranging from Clear Channel Radio to Fossil. She also loves funny memes and a warm cup of coffee.

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